Marketing your Android App, you should try to be strategic. To be successful, you need to have highly focused goals. You should have a framework in place for scalable growth and be able to replicate the defined framework. Making sure you have plan and direction will ensure you are not wasting two of your most valuable assets: time and money.
Step #1 of successful on-line marketing is an understanding of your exact purpose, needs and goals.
You should try to enhance your self-discipline to be able to focus each day on certain tasks that need to be completed to succeed.
Your Android App marketing strategy should start with your intended customer. Who are the people using your Android App? What do these users value, what do they feel the benefit of your App should give them, what kind of Android Apps might they currently be using, and what would it take to sign them on as paying Android App customers?
How would a new Android App user find out about your product or service? What would the process be that would transformed them from and interested free App user into being a paying user? What value could your Android App provide to your customers?
On-line marketing is a profit-driven business initiative. On-line marketing should result in a financial gain to ensure it is performing correctly. To ensure that the on-line marketing is working, there is a need to confirm full traceability from the initial presentation of information on your website and the clicked link, all the way to a either a product sale of your Android App or a revenue from a sponsored advertisement. Web analytics, like Google Analytics, can help provide the tools to trace the results of your on-line marketing campaign.
Building a strategy to create a return on your on-line marketing investment is one of your major business functions and time should be allocated to generating content that helps to market you product.
Step #2 is to define the goals of your marketing campaign.
Try to define your goals of the marketing campaign. Clear goals will help to direct the marketing campaign and enhance your business sales. Defining what you would like your marketing to achieve will save time and money in the future by providing both a plan and direction.
Focusing on your goals, what goals do you want to achieve so that your plan result in a monetary return?
- Identify a need of a customer, a problem to be solved.
- Identify your business purpose, solutions or products you provide.
How can items from these two lists be joined to provide what both the customer and your business are looking for as a value outcome?
Step #3 Is to identify the problem and the solution you will provide.
Identify a need of a customer, a problem to be solved.
Start listing the answers to this question over a period of time as you think about more needs and problems which you think of.
Identify your business purpose, solutions or products you provide.
Start listing the answers to this question over a period of time as you think about more needs and problems which you think of.
What ideas have come to mind that would join these two lists together? The answers may take a while to come and could be the result of a number of trial and error attempts. You might identify one big problem and many solutions and have to choose which works best or you may find many smaller problems which then required multiple solutions to provide a compete project goal.
This will make up the goal of your on-line marketing and the solution or product you will be providing.